Basura creates data centre toy that emits "ear piercing hum" when squeezed
New York creative agency Basura and musician Big Data have collaborated on a stuffed toy that resembles a data centre and emits a recording from a data centre in Virginia when squeezed. The stuffed toy, called Bezzy, is part of a larger satirical cam
New York creative agency Basura and musician Big Data have collaborated on a stuffed toy that resembles a data centre and emits a recording from a data centre in Virginia when squeezed. The stuffed toy, called Bezzy, is part of a larger satirical campaign that draws attention to the impact of data centres and AI as part of the launch of Big Data's first album in over seven years. Basura founder Rajeev Basu said the team interviewed "dozens" of people living near data centres for the project and eventually shaped it into the Adopt a Data Centre campaign that includes a website, stickers, posters and Bezzy. Overall, it imagines "AI data centers as rescue animals looking for their forever homes" according to Basura, informed by initiatives such as WWF's Adopt-a-Panda. Basu said the toy and campaign were meant to show the absurdity of the data centre building boom, driven by AI, which has led to noise complaints from communities near the functioning data centres. "Adopt A Data Center is an absurd and provocative invitation to look more closely at what we're being asked to welcome into our lives," Basu told Dezeen. 
It emits a recording of the hum from a data centre
Basura and musician Big Data have collaborated on a stuffed data-centre toy
本内容采集自海外公开设计资源「Dezeen」。原作者/机构：Ellen Eberhardt。原文链接：https://www.dezeen.com/2026/09/18/basura-big-data-centre-toy-bezzy/。授权说明：RSS 公开聚合输出，版权归 Dezeen 及原作者所有；本站仅引用标题、摘要与原图链接，用于学习交流。。本站仅作学习参考，图片以原链接方式引用、未加水印、未二次分发；版权归原作者所有。
