Bosch‘s First Hub Motor Is Made for the City

Bosch have just launched their new campaign, "Street Credible", built around their new Hub Line and the young creatives who ride them around the city.

A great urban eBike has two jobs. It needs to move through the city, and it needs to look at home there.Bosch’s new Hub Line does both.Best known for its mid-drive motors, Bosch is expanding its portfolio with its first hub motor. Integrated into the rear wheel, the new system gives eBike designers more freedom to create a clean, harmonious silhouette while remaining fully connected to the Bosch smart system.The result is an eBike that looks like something you’d actually want to be seen riding.Because urban mobility is not only about getting from A to B. It is also about what happens between those two letters. The commute that turns into dinner. The studio session that runs late. The quick stop that becomes an entire afternoon. The right eBike needs to fit into all of it.That is where the Hub Line finds its lane. It brings intelligent technology, a natural riding feel, and refined component integration together in a design made for contemporary city life. The engineering is essential, but it works in service of the complete experience.To show what that looks like in motion, Bosch follows three creatives through the cities they call home: Giant Rooks singer Fred Rabe in Berlin, breakdancer Carlota Dudek in Paris, and chef and content creator Paul Delrez in Brussels.Their routines move between recording sessions, dance practice, local markets, and street-food events. Along the way, the Hub Line connects the people, places, and moments that shape each day. It is not simply transportation. It becomes part of the rhythm of the city.Bosch has spent years shaping how eBikes perform. With the Hub Line, it is opening that expertise to a new kind of urban design.Bosch built the system. The city does the rest.