New Balance Issues an All-American Cotton Candy Classic

Continuing the Made in USA legacy, the brand delivers the New Balance Made in USA 990v4 Grey Violet/Timberwolf/Black.

Since debuting in 1982, New Balance's Made in USA line has represented the pinnacle of domestic sneaker craftsmanship, utilizing at least 70% domestic value to deliver premium material quality and domestic production standard. Continuing that legacy, the brand delivers the New Balance Made in USA 990v4 Grey Violet/Timberwolf/Black.What makes this release so captivating is its delicate balance of soft pastel tones and rugged, grounding accents. Rather than defaulting to classic Boston gray, the upper wraps in a subtle Grey Violet suede, offering a soft, muted pop of lavenderThe Made in USA lineage has always set itself apart from mass production through plush pigskin suedes and precise Boston construction, which means that best-in-class colors like the Grey Violet upper here are often imbued with equally interesting texture, too.Hairy Grey Violet pigskin suede overlays layer over breathable tonal mesh, framed by warm Timberwolf tan piping and a reflective logo at the midfoot. Premium collar lining and Made in USA flag tongue embroidery reinforce the shoe's domestic craftsmanship credentials.The muted violet upper introduces an unexpectedly sweet tone to the relatively aggressive 2016 running silhouette, doing what Made in USA has always done well: balance style and utility.The dual-density ENCAP midsole below combines lightweight foam with a durable polyurethane rim for signature comfort, supported by a heavy-duty black rubber outsole for longevity. Covering all sides of the New Balance equation, The 990v4 in Grey Violet demonstrates why domestic craftsmanship remains unmatched. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit HS Shopping and subscribe to Shopper for recs on all things fashion, footwear, and beauty.